Nitansh Anand

I turn enterprise complexity into patterns engineers can reuse.

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I’m Nitansh Anand, a product designer working on design systems and enterprise UX. Over 2+ years I’ve worked with and , and I’m currently an Associate Product Designer at .

I own the system side end to end: tokens, master components, accessibility and developer handoff. Lately that means , , and . I work closely with engineering and founders, turning loose briefs into patterns that ship.

What the work moved

Selected outcomes.

Four outcomes from shipped work, not descriptions of what I did.

  1. 40% Conversion lift on the BigOhTech website I designed, within three months
  2. 65% Organic traffic growth on the BigOhTech website, within three months
  3. 3 → under 1 Months to launch a new marketing site, before and after the section library
  4. 33% Conversion lift on the Maxlence website, through iterative user testing
  • DigiLawyer
  • Costimizer
  • DG Sign
  • IGX
  • Yatra
  • Delhi Metro
  • BigOh

Selected work

  1. DigiLawyer The redesigned DigiLawyer challan page in a browser window: a single vehicle-number field beside a Settle Your Challan button, above the results summary. Product
    Designer     On service pages

    DigiLawyer Live

    A challan page that became a system

    Three page formats are built from it, in Figma and in code.

    Read the case study
  2. Delhi Metro The MetroDost case study page: the headline Every journey creates an experience over a Delhi Metro train at sunset, above a line describing a network carrying 3.3 million riders a day. System
    Design Intern     Carried to handoff

    MetroDost

    Feedback designed for 3.3 million daily riders

    Stations and trains, carried through DMRC’s constraints to handoff.

    Read on the MetroDost site
  3. BigOhTech Two sections assembled on a page: a statistics band carrying headline figures, above a use-case grid of cloud-platform cards. Designer.
    Builder.     And spec author

    Section library Live

    One library replaced five workflows

    It backs three live SaaS products, and the specs engineering builds from.

    Read on Medium
  4. Costimizer The Costimizer assistant: an agent picker offering a cost and a storage optimiser above a cloud-cost prompt, beside panels recommending an EC2 right-sizing with the projected monthly saving. Interaction
    & Writing     And user testing

    Costimizer

    An AI cost assistant, useful in 58 seconds

    Time to a first useful action, across 35+ test sessions.

    Read on Medium

More projects

  1. A fleet operations dashboard open on its Challan Center: counters for customers, pending amount and pending challans, a challans-by-month chart, a breakdown by offence, and a table of individual challans by vehicle.

    DGFleet 2026

    One console

    Challans, FASTag and tolls. In progress.

  2. Two phone screens from the Yatra travel app: a Delhi to Mumbai flight list sorted by cheapest, each fare carrying its carbon figure, and the home screen with booking categories, offers and recent searches.

    Yatra 2024

    −28%

    Time reduced to book a flight.

  3. Two phone screens from the IEX market data app: a price trend chart broken into time blocks, and a monthly view listing discovered price, bid counts and trade volume.

    IEX Mobile App 2025

    −40%

    Search and action time, in stakeholder tests.

  4. A drag-and-drop app builder: the settings panel for a Scrollable Grid block, beside an empty phone canvas waiting for blocks.

    Createwith 2024

    80+ customers

    Five stars on the App Store and Play Store.

These four are previews. Case studies for them are in progress.

Career journey

From intern briefs to owning the system.

A design degree, two internships that shipped, and the job where I stopped drawing screens one at a time and started building the thing that makes them.

  1. Oct 2024 – Present

    Associate Product Designer

    BigOhTech

    Own the system side end to end: tokens, master components, accessibility and developer handoff. The section library built here now assembles three live SaaS products.

  2. Jan 2024 – Jul 2024

    UX Design Intern

    Maxlence · Gurugram, India

    Rebuilt the marketing site through iterative user testing rather than a single redesign. Conversion rate up 33%.

  3. Sep 2023 – Nov 2023

    System Design Intern

    Delhi Metro · DMRC, Delhi, India

    Designed the station and in-transit passenger feedback system, and worked it through DMRC’s operational constraints to handoff.

  4. 2020 – 2024

    Bachelor of Design, Interaction Design

    JK Lakshmipat University · Jaipur, India

    Where the interest in systems started: four years of interaction design, ending in the Delhi Metro project.

How I build products

From early ambiguity to scale-stage complexity, the same five moves: find the real friction, tie it to a number, and build something the next project can reuse.

  1. Diagnose the gap

    Find where friction actually sits, in user behaviour, product logic or the tooling around the work. It is rarely where the brief says it is.

  2. Define the outcome

    Tie every design decision to something measurable: conversion, time to first action, support load, hours saved.

  3. Partner early

    Work with engineering and founders from the start, so feasibility shapes the design rather than arriving after it.

  4. Build the system

    Ship reusable patterns, not isolated screens. Tokens, master components and specs that outlive the project they came from.

  5. Validate fast

    Put it in front of real users and watch. 35+ sessions on the Costimizer assistant said more than any round of reviews.

Toolkit

The stack that has my back

A design system is only as good as its handoff, so what matters is less the tools than how well they talk to each other. These are the ones that do.

  • Figma
  • Material 3
  • Angular Material
  • Claude Code
  • Adobe Suite
  • Framer
  • PostHog
  • GA4

Writings

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On Claude Code

Shipping, one session at a time.

Explore what I built with Claude

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On LinkedIn

Latest original posts

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